About

About Jackie

 

Currently

Currently, I am the senior content editor at Kathy Kuo Home, a destination for a well-curated collection of luxury furniture and home decor. In this role, I lead copywriting and editing initiatives, develop tone of voice, and collaborate with marketing, e-commerce, and creative teams on content strategy.

On the side, I can be found working on select freelance content projects (and forever tinkering with what it means to be a creative storyteller). Interested in working with me? Shoot me an email at jackiejsaffert@gmail.com.

 
 
 

Wit & Delight

For nearly five years, I was the editorial director at Wit & Delight, a cult lifestyle brand and digital media company that communicates with more than three million people daily. In this role, I devised and executed content strategy, created and maintained the editorial calendar, wrote and ghostwrote articles, and managed a team of writers to produce website, social media, and email content. I ideated and produced hundreds of articles for the website and newsletter each year, including home decor, fashion, food, wellness, and beauty content. I ensured each article was expertly edited, updated according to SEO best practices, and distributed across our social channels. With a data-driven approach, I regularly monitored traffic, affiliate, and engagement analytics and used insights to inform content strategy.

Previously, I was a contributing writer for Wit & Delight. I wrote articles on lifestyle, wellness, and relationship topics.

 
 
 

The Everygirl

I worked for nearly three years as an associate editor and graphic designer at The Everygirl, a website providing a daily dose of inspiration and guidance to women around the globe. In these roles, I managed production for home decor, fashion, and career content. I coordinated interviews and photo shoots, wrote articles, edited contributor articles, designed graphics and image layout, and formatted posts before publication.

 
 
 

Editorial Expertise

  • Editorial Direction

  • Content Strategy

  • Content Production

  • Team Management

  • SEO

  • Content Analysis

  • Copy Editing

  • Copywriting

  • Project Management

  • Newsletter Strategy

  • Social Media Marketing

  • Strategic Communications

 
 
 

Off Duty

I live in Minneapolis with my boyfriend and our corgi, Marge. In my free time, you’ll most often find me walking, running, or biking around our city’s lakes, trying a new restaurant, or rearranging the decor in our apartment (again).