About
About Jackie
Currently
Currently, I am the senior content editor at Kathy Kuo Home, a destination for a well-curated collection of luxury furniture and home decor. In this role, I lead copywriting and editing initiatives, develop tone of voice, and collaborate with marketing, e-commerce, and creative teams on content strategy.
On the side, I can be found working on select freelance content projects (and forever tinkering with what it means to be a creative storyteller). Interested in working with me? Shoot me an email at jackiejsaffert@gmail.com.
Wit & Delight
For nearly five years, I was the editorial director at Wit & Delight, a cult lifestyle brand and digital media company that communicates with more than three million people daily. In this role, I devised and executed content strategy, created and maintained the editorial calendar, wrote and ghostwrote articles, and managed a team of writers to produce website, social media, and email content. I ideated and produced hundreds of articles for the website and newsletter each year, including home decor, fashion, food, wellness, and beauty content. I ensured each article was expertly edited, updated according to SEO best practices, and distributed across our social channels. With a data-driven approach, I regularly monitored traffic, affiliate, and engagement analytics and used insights to inform content strategy.
Previously, I was a contributing writer for Wit & Delight. I wrote articles on lifestyle, wellness, and relationship topics.
The Everygirl
I worked for nearly three years as an associate editor and graphic designer at The Everygirl, a website providing a daily dose of inspiration and guidance to women around the globe. In these roles, I managed production for home decor, fashion, and career content. I coordinated interviews and photo shoots, wrote articles, edited contributor articles, designed graphics and image layout, and formatted posts before publication.
Editorial Expertise
Editorial Direction
Content Strategy
Content Production
Team Management
SEO
Content Analysis
Copy Editing
Copywriting
Project Management
Newsletter Strategy
Social Media Marketing
Strategic Communications
Off Duty
I live in Minneapolis with my boyfriend and our corgi, Marge. In my free time, you’ll most often find me walking, running, or biking around our city’s lakes, trying a new restaurant, or rearranging the decor in our apartment (again).